The Barn: where the land becomes a story

From agricultural building to hybrid space that combines hospitality, retail, and local culture, designed by studio noa* – network of architecture, founded in 2011 in Bolzano by Lukas Rungger and Stefan Rier. The Barn is not just a store, but a space that resembles a private home, inviting guests and visitors to explore flavors, stories, and objects linked to the South Tyrol region.

The space unfolds in a fluid sequence: a flower station, a wine display, a large worktable, and shelves hosting design objects. Each area is designed to encourage exploration and storytelling.

The material palette, defined by a rich and consistent moodboard, includes terrazzo flooring, terracotta surfaces, tables in reclaimed wood, and a monolithic counter in dolomite stone. These elements combine to create an eclectic living room—a sort of Schatzkammer – “the treasure chamber” where, in ancient palaces, precious objects were kept, and where every detail had a special value and meaning.

Maddalena Gioseffi, the interior project coordinator, explains, “In continuity with the bohemian style of the rooms, the designers introduced a variation in tones, bringing them into harmony with warmer and more Mediterranean colors, in contrast with the greens of the hotel on the upper floors. A large terrace overlooks the mountain landscape and the adjacent road, opening the hotel structure to the public without sacrificing privacy and comfort.”

In this project, where every detail reflects a philosophy that combines craftsmanship, sustainability, and memory, Amuri found a perfect placement. Amuri is a collection that is part of Storie, an assortment of small-format series with an artisanal aesthetic, interpreting traditional Sicilian ceramics with the most innovative production technologies.

The material inspiration comes from handmade terracotta, with pronounced edges and light clouding on the surface. The tiles that make up the bar counter are paired with an unexpected backsplash made in the structured 3D Gelosia version in Cotto color. Amuri, in the 5.3×30 cm brick size, was also used to cover the kitchen and bathroom, creating aesthetic continuity and a tribute to artisanal tradition.

Every element, including the furnishings, tells an authentic story of craftsmanship: hand-woven lamps from Val d’Ultimo, ceramic ones from Caldaro, restored family furniture paired with contemporary pieces.

A unique experience, among culture, flavors, and landscapes, that every traveler will not forget.

Ph Alex Filz