Rediscovering the value of authenticity in interior design

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The “Craftcore” trend celebrates craftsmanship and local production, promoting a sustainable and mindful approach to designing residential and commercial environments.

Through a slow approach characterized by slow rhythms, materials and techniques from the past are rediscovered to tell authentic stories of evolving products, tactile surfaces whose imperfections become an added value.

NATURAL ELEMENTS, ARTISAN DETAILS, AND EARTH TONES: THE ALLURE OF THE “CRAFTCORE” TREND

Colors and materials:
a return to origins

The “Craftcore” trend expresses itself through a palette of warm and earthy colors, such as cream, beige, and teracotta, evoking a sense of comfort and intimacy, inviting relaxation and regeneration, far removed from modern frenzy.

Natural and raw materials reveal an imperfect beauty.

A lived-in aesthetic
Uuntreated wood, linen, cotton, and clay take center stage in unique atmospheres that recall country homes, rich in personality.

Tactile textures
Ceramic surfaces crafted with glossy glazes and embossed decorations invite touch, creating coatings rich in depth.

Handmade objects
ceramic vases, restored furniture, embroidery, and artisan craftsmanship bring an original touch to living spaces.

The “Craftcore” trend represents a perfect fusion of emotional design and diy culture, enriched by a nostalgic and homely style that transforms every environment into an authentic refuge while promoting sustainability through recovery, creative upcycling, and the valorization of second-hand or vintage items.

Spaces: places of inner rebirth

“Craftcore” spaces are conceived as oases of tranquility where one can rediscover calm and well-being every day, embracing the value of experience and the pleasure of small handmade things.

Dedicated to personal care, bathrooms become restorative spaces, enveloped in a harmony of natural tones and lacquered ceramic surfaces that artfully decorate the rooms. Wood accessories, woven cotton towels, and rustic framed mirrors blend seamlessly with wall coverings featuring relief-patterned decorations inspired by tradition.

The kitchen and dining area merge practicality and heritage, with raw ceramic tableware, linen tablecloths, and shelves displaying vintage utensils. The coverings, with subtly irregular and three-dimensional textures, emphasize the materiality characteristic of hand-glazed majolica, creating a warm and inviting atmosphere.

Applied as full-wall coverings or as baseboards and wainscoting, three-dimensional wall coverings bring ceramics to the heart of architectural spaces in restaurants and commercial settings. Lighting inspired by the past and timeless designer furnishings create original environments where every detail tells a unique story. With the ‘Craftcore’ trend, the versatility of materials and their tactile and visual qualities become an expression of identity, through an emotional and sensory journey that permeates every space.

Lifestyle: tradition and sustainability in every choice

The “Craftcore” lifestyle promotes a more conscious, sustainable, and authentic approach to everyday living. It is the revival of a way of living that, while rooted in artisanal tradition, is refreshed with a contemporary touch.

Fashion and clothing: the use of natural fabrics and traditional techniques, such as sewing and embroidery, encourages the selection of unique and sustainable garments. “Craftcore” fashion highlights DIY – do it yourself – and custom design, with a focus on vintage and recycled pieces, expressing a conscious and distinctive style.

Art and craftsmanship: “Craftcore” encourages the creation of handmade artworks and objects, using traditional techniques such as ceramics, wood carving, and weaving. This approach values personal expression and creativity, bringing to life unique pieces that tell individual stories.

Workshops and studios: Organizing hands-on events embodies “Craftcore” through handmade decorations, ceramics, centerpieces, artisan soaps, and essential oils, combined with natural materials that create an intimate atmosphere and leave a lasting impression.

“Craftcore” is not merely a trend, but a way of life that restores value to time, to materials and care, bringing authenticity and beauty back into daily gestures.